social media marketing 0

Question – Chapter 17 (Seventeen) in the THE NEW RULES OF MARKETING & PR talks about BLOGGING.   ANSWER ALL QUESTIONS PLEASE.  If you were the Marketing Manager for the CHEESECAKE FACTORY restaurant chain (visit their web site if you are not familiar with this restaurant chain) how would you use BLOGGING for your restaurant’s benefit?   Similarly, If you were the Marketing Manager for the CRACKER BARREL restaurant chain (visit their web site if you are not familiar with this restaurant chain) how would you use BLOGGING for your restaurant’s benefit?  Would it be different based on the TYPE of customers that frequent either chain?  Are there ethical aspects to you job that you would ensure to follow?   What would your corporate policy be for EMPLOYEES?   Use a subject header that says CORPORATE POLICY FOR BLOGGING – this could be for either restaurant chain.  Search the web to see if you can find any existing policies on line for any companies.   Use at least ONE authored outside references to support this task (remember, your authored source could be a quote / citation from your textbook.  Write enough to meet the word count requirement of 200 words.

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